Content is king. It has always been true throughout history. Content grabs attention. One must provide visitors with quality content no matter what type of business you are in. Engaging content makes visitors return to your page time and again for reference. It also gives your products a huge boost in terms of making sales. A good product without a good review or description does not create interest. But making good money out of not so popular products is very much possible with high quality, engaging content. And I am stressing on the Phrase “engaging content” because, here, we are trying to make money from home through affiliate marketing or any other online activity. In selling affiliate product through your website, your content is the only mode of communication with your customers. They do not get to see you or talk with you. The only way you can create credibility, promote your stuff and generate sales is through the richness of your content. It is your content that sells first rather than your product. Original and quality content will give your sites SEO ranking a huge boost as Google loves the original staff. So, original and attention-grabbing content is the first step in engaging your visitors and motivating them to share their name, email and phone no through a lead capture page/ landing page or opt-in form/squeeze page.
So, content marketing is similar to product promotion. Writing attention-grabbing reviews, articles, emails, newsletters, Press Release, creating blogs, information Videos, infographics, Audios and airing a podcast or one to one video or audio interview sessions, posting attractive images etc are different types of contents that you can have on your website. You engage your clients with quality articles or audios or videos and try to create authority. Nobody is going to buy your products if you seem amateurish in your promotional activities. Do not only focus on the product but try to put some light on the industry or category your product falls into. Spend some time on researching and educating yourself before creating your promotional content. Present yourself as an authority and you can only do this by creating quality reviews, discussions through your blogs, videos etc. Use relevant pictures and images and link them to your articles. Try to become a referral point for your customers.
Believe me guys, never focus on making quick money. You should focus entirely on the process and the quality that you can provide. Once you start doing this, money will come running after you. Remember your content must be original. Please do not copy others resources. Get ideas from quality articles and blogs but never copy them. I can guarantee that your online home business will flourish if you go by what I say. There are so many ways you can create high authority content and post them on different platforms on the web. We discuss some of the resources and tools here:
Learn From The Experts
The best possible way to becoming an expert is by following other experts. There are so many high authority websites to learn from. Just google the terms “Content Creation”, “Content Marketing” etc. And you will have a list of sites with lots of valuable resources. Some even have free downloadable e-books. You can learn a lot about how to create content for your niche and find different tools to create them and be a successful work from home affiliate marketer by getting hosts of targeted traffic.
Write a niche based article of minimum 0f 500 words and post them on article posting sites with a link to your website. Sites like EzineArticles, Ehow, Articlebase, Articlecity, Articlealley etc attract millions of readers and you can rank here with quality original articles. Hubpages is another place to find and post articles.
A blog is a website where you discuss certain topics and share information about your niche. You can keep posting product reviews, informative articles on your blog and invite readers to comment and share. Blogs can be a very potent source of getting quality backlinks to boost your sites SEO ranking also.
The best way to run your blog is to host your own domain. There are other free blogging platforms such as WordPress, Weebly, Blogspot, Squidoo etc.
Vlogs or video blogs or simply videos are the most popular and easiest way to reach your customer and generate traffic for your site. People these days prefer visual content rather than reading articles. Youtube alone attracts millions of viewers per month. Create a visual product review or simply an information video and upload it on youtube and/or Vimeo with your product link or website url in the description. Simply install a screen capture software so you can record your computer screen and use a microphone for voice over. Ispring free cam, tiny take, CamStudio, adobe captive are some of the popular screen capture software you can use. You can also try WIDEO for making animated videos.
Podcasts are downloadable video or audio series where you can talk about your niche and promote your website. You better make it subscriber based so that your subscribers can get new updated delivered to their mailboxes whenever you publish a new podcast. You will need a good camera and microphone to create them. Embed your podcasts on your website, post them on social media and also to different podcast directories. Search google for such directories. Remember to keep your podcast length below 30 minutes.
Infographics are fast becoming a popular medium to engage your audience. Piktochart and Venngage are two sites where you can make free infographics. They have free templates which you can customize according to need.
There is nothing better than social media to promote your content. Facebook, Twitter, Pinterest, Tumblr, LinkedIn, Instagram are such powerful tools that you will not need to tap any other source for your content to reach millions of targeted audience.
Get ideas from different posts but never copy. You will be marked as a spammer by search engines.
Do a detailed research. Its very important
Keep posting at least 2 contents every week.
Give your website URL in your articles and videos, infographics etc.
Do not write keyword heavy articles. Keyword density must not exceed 15% to 20%.
Use landing pages/ call to action buttons/squeeze pages on your site to capture leads.
Keep updating old articles. It also boosts your SEO.
# I have discussed only the basics here. Every topic will be discussed in more details in my blog section. You will get a step by step guide on everything you need to do. Please keep an eye and do subscribe. I will provide you with more tools and resources so as to make your work from home campaign super easy.