Engage Your Audience
The primary aim to launch a website is to generate traffic. Part II of your marketing drive is providing value. This is done to engage your visitors, generate traffic and getting them share their name, email id etc., so you generate a list of buyers. Just think, why should people spend time on your website and subscribe with their name and email id!! Your content will make them like your website. but, is that enough? They want something that seems valuable to them. How to keep your audience engaged and motivated enough to make them refer to you every time they need any relevant information. And above all you have to make sure they subscribe happily to your newsletters or feeds. This is why you should offer them something of value. By subscribing through your squeeze page or lead capture page they agree to receive emails from you into their mail boxes. They share personal information with you and it does not happen for nothing.
Offer Something Valuable
Offer your visitors something for free that adds value to your Make Money Online campaign. It can be anything from a e-book with step by step guide to, say, ‘how to make a wordpress website’, or you can provide free information on ‘SEO Basics’. What I mean here to say is your gift should educate and motivate your visitors depending on the type of visitors you usually get (demographic analysis through google analytics: we will discuss later). The demography of your target audience changes according to your type of business. So, first of all you need to know who your target audiences are and what sort of information they are looking for. Then make a PDF or video with those information and put it on your website so that they can download it buy filling up a simple opt in form which is your squeeze page. This way you get truly targeted traffic to boost your sales. This list of potential buyers will stand you in good stead for a long long time.
Increase Your List
So after getting your visitors attention through great attention grabbing content, you try to motivate them by offering something that educates and motivates them in a particular way and also solves their problem. You ask them to subscribe through an opt in form or lead capture page designed to increase your list of potential buyers. The information you provide through your e-books, videos etc., must be aimed towards solving their problems. This information will help them solving some problems in their niche; in this case, home based online business. Keep it relevant to your niche and do not generalize. Try to be as precise as possible in your approach. Remember your are providing a solution to their problems and that is why you need to be absolutely thorough but precise. This way you keep your audience motivated and they will follow you along to the next step. Remember most of the internet users search the net to look for a solution to a problem that they are facing. So, if your free gift is really focused towards providing a solution, your list of targeted audience will grow and so will your online work at home business.